We build the website the business needs.
Not the one that wins design awards, and not the cheapest thing that technically loads. The one that does the job, that you own outright, and that still works in three years.
Why LaunchNaro exists
There is a wide gap in the market for business websites, and most small businesses fall straight into it.
On one side are page builders and template marketplaces: cheap, immediate, and fine right up until your business does something the template did not anticipate. Then you spend years fighting the layout, and the site gets slower with every plugin added to work around it.
On the other side are agencies priced for companies with a marketing department, where a five-page site somehow becomes a six-figure engagement and you are quoted for a strategy workshop before anyone has asked what you actually sell.
In between there is a straightforward job that not many people do well: work out what the site has to accomplish, design it around that, build it properly, hand it over, and be clear about the price the whole way through. That is the entire proposition.
What we believe
Four positions that settle most arguments before they start.
- 01
A website has one job, and it is measurable
For a small business the job is almost always the same: turn someone already looking for what you do into someone who contacts you. Everything else — the animation, the photography, the clever navigation — is worth exactly what it contributes to that. It is a low bar, and a surprising number of expensive websites do not clear it.
- 02
Fast is a feature, not a metric
Speed is not something you chase for a score. It is the difference between a visitor on a train with two bars seeing your page, or seeing a white rectangle and going back to the results. Treating performance as a build requirement rather than a clean-up pass costs less and works better.
- 03
Clarity beats cleverness, consistently
The most common failure we see is not ugliness. It is a site where a visitor cannot immediately tell what the business does, who it is for, or what to do next. Fixing that is unglamorous — mostly deleting things and putting the rest in order — and it outperforms a redesign almost every time.
- 04
You should not need us afterwards
Plenty of agencies build dependency in: proprietary platforms, hosting resold at a markup, a codebase nobody else can read. You get the domain, the repository, the content, the design files, and the hosting account, all in your name. If you never speak to us again the site keeps working, and someone else can pick it up tomorrow.
How we work
Three disciplines, each with a position we are willing to defend.
Design
We start with structure, not visuals. What goes on which page, what a visitor sees first, and how they get from interested to in touch. Those decisions constrain everything after them, so getting them wrong is expensive to undo.
Then a documented design system rather than a set of individually-designed pages — one type scale, one spacing rhythm, one button. It is what stops a site drifting as it grows, and it makes page twenty cheap to add.
Accessibility is decided here, while designing. Contrast, focus states, heading order, and behaviour at 150% text size are design decisions; retrofitting them later means redoing the design.
Engineering
Server-rendered HTML, semantic markup, and as little JavaScript as the page can get away with. Not because those are fashionable — they are close to the opposite — but because they are what makes a page fast on a mid-range phone and readable by a search engine.
We would rather use a boring, well-understood approach than an interesting one. The measure of a good build is whether a developer who has never met us can open the repository in three years and understand it.
And we will talk you out of scope. A CMS you will not use, a custom app where an existing service would do, a single-page application for what is fundamentally a document — all things we could bill for and mostly should not.
Search
SEO is four disciplines sold as one word. We do two of them thoroughly — technical foundations and on-page structure — and we say plainly that we do not do ongoing content production or link acquisition.
That honesty costs us work and it is worth it. Most businesses who have been burned by an SEO retainer were burned because nobody told them which of the four they were buying.
The foundations belong in the build regardless. Crawlability, canonical URLs, an architecture where each page owns one intent, structured data that matches the page — none can be added by a plugin afterwards.
What we are not
Printed on the copy you keep, because it is the part that saves you time.
When a project genuinely needs one of these, we will say so and get out of the way rather than take the work and subcontract it.
We also do not publish client logos or testimonials we have not been given permission to use, and we do not invent statistics about conversion lifts. If you find a number on this site, it is either measurable or it is not there — including on the references page, which is honest about being early rather than padded with stock imagery.
- A full-service marketing agency — not included
- Ad campaign management, of any channel — not included
- Social media management or content scheduling — not included
- Video production and photography — not included
- Brand strategy, naming, and identity design — not included
- A team — no headcount, office, or staff is claimed anywhere on this site — not included
Where to go next
- 01The process, stage by stageAll nine stages, what happens in each, and what you get.
- 02How pricing worksEvery variable that moves the number, and why we quote after scoping.
- 03The schedule of worksFive clauses, organised by the symptom you arrived with.
- 04ConditionsTimelines, ownership, hosting, and what happens after launch.
Tell us what you are working with.
Send the current site, or a description of what you need to build. You will get an honest read on what it needs — including when that is less than you expected.