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LaunchNaro · Schedule of worksClauses 01 – 05

Five clauses. One document.

Most projects scope two or three of these together. They are listed separately because they answer different questions — not because they are sold as separate projects.

  1. Clause 01

    Web Design

    Custom website design for small and service businesses — information architecture, responsive layouts, and conversion paths designed around what visitors are trying to do.

    Who it is for. Businesses whose current site was built from a template and now works against them — unclear navigation, no obvious next step, and a mobile layout nobody designed.

    Start a design project
    Covers
    1. 01.1Information architecture and page planning
    2. 01.2Responsive layouts designed mobile-first
    3. 01.3Conversion paths to a single clear action
    4. 01.4Accessible colour, type, and contrast
    5. 01.5A reusable component system, not one-off pages
  2. Clause 02

    Web Development

    Custom website development using modern frameworks — semantic HTML, strong Core Web Vitals, accessible interaction, and a codebase your next developer can actually read.

    Who it is for. Businesses that need a real codebase rather than a page builder: custom layouts, integrations, or a site that has outgrown what a template can do.

    Talk through a build
    Covers
    1. 02.1Semantic HTML as the foundation, not an afterthought
    2. 02.2Server-rendered pages for fast first paint
    3. 02.3Core Web Vitals treated as a build requirement
    4. 02.4Keyboard and screen-reader support built in
    5. 02.5Clean deploys with preview builds before anything goes live
  3. Clause 03

    SEO Foundations

    Technical SEO and on-page foundations — crawlability, site architecture, metadata, structured data, and performance. Groundwork that makes a site indexable, not a promise about rankings.

    Who it is for. Businesses whose site is invisible in search for reasons they cannot see: pages that are not indexed, duplicate URLs, missing metadata, or a structure search engines cannot follow.

    Review your SEO foundations
    Covers
    1. 03.1Crawlability and indexation: robots, sitemaps, canonicals
    2. 03.2Site architecture and internal linking
    3. 03.3Unique titles, descriptions, and heading structure
    4. 03.4Structured data that matches what the page shows
    5. 03.5Core Web Vitals and mobile usability
  4. Clause 04

    E-commerce

    E-commerce website design and development — catalogue architecture, product pages, filtering, and a checkout flow built for mobile and measured on completion, not clicks.

    Who it is for. Businesses selling online where the storefront is the bottleneck: products that are hard to find, product pages that do not answer questions, or a checkout customers abandon on their phones.

    Discuss a storefront
    Covers
    1. 04.1Catalogue and category architecture
    2. 04.2Product pages that answer buying questions
    3. 04.3Filtering and navigation that survive a large catalogue
    4. 04.4Checkout designed and tested on mobile first
    5. 04.5Product-level structured data and clean URLs
  5. Clause 05

    Website Redesign

    Website redesign and migration for businesses with an existing site — modernised design, faster loading, better mobile experience, and SEO preserved through the move.

    Who it is for. Businesses that already have a site and already know it is the problem — it looks dated, loads slowly, is painful on mobile, or nobody can update it without help.

    Plan a redesign
    Covers
    1. 05.1An audit of what is working before anything is replaced
    2. 05.2Design modernisation that keeps your brand recognisable
    3. 05.3Performance and mobile experience rebuilt from the ground
    4. 05.4URL mapping and redirects so existing rankings survive
    5. 05.5Clearer navigation and stronger conversion paths
Note 01

What no clause covers

Stated once, here, so it never arrives as a surprise halfway through a project.

Some of these are real work that other agencies do well. They are simply not work we do, and blurring that line is how a buyer ends up paying for one thing and receiving another.

If a project genuinely needs one, we will say so and get out of the way. Describe the problem and you will get an honest read on which clauses solve it — including when the answer is none of them.

Duplicate copyOut of scope
  • Ongoing content production after launch — not included
  • Link building, digital PR, and outreach of any kind — not included
  • Paid advertising and campaign management — not included
  • Social media management — not included
  • Brand strategy, naming, and logo design — not included
  • Photography and videography — not included
  • Hosting resold at a markup — not included
Note 02

Included whichever clauses you scope

These are not line items you can remove to lower the price.

A fixed quote before work begins. A schedule with real dates. A site that is responsive, accessible, and fast on a mid-range phone. Technical SEO foundations. And full ownership at the end — domain, code, content, design files, and hosting account, all in your name.

The process walks through the nine stages in order, and the pricing page explains every variable that moves the number.

Not sure which clause?

Send the URL of your current site, or a sentence about what you are trying to build. You will get a reply naming which clauses fit and roughly what they involve — before any call, at no cost.

Send the details
Next

Start with the problem, not the clause.

Tell us what is not working. You will get a written scope naming which clauses solve it, what each involves, and what the whole thing costs.

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